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Automotive Case Studies

Driving Success: Jetour SUV Marketing Campaign

Campaign Objectives

Generate Qualified Leads

Focus on purchase-ready customers

Target Key KSA Markets

Riyadh, Jeddah, Eastern Province

Drive Test Drives

Convert online interest to showroom visits

Market Challenges

Brand Awareness

New entrant competing with established brands

Consumer Perception

Overcoming Chinese brand stereotypes

Price Sensitivity

Value positioning in premium SUV segment

Dealer Network

Building trust with limited physical presence

Strategic Approach

Targeted Digital Campaigns

Precision targeting based on automotive interests and location

Localized Content

Arabic-first approach for authentic connection

Influencer Partnerships

Regional auto experts building credibility

Campaign Execution

DV360 + Meta Integration

Programmatic display targeting

Facebook/Instagram lead forms

Cross-platform remarketing

Arabic-First Content

Localized landing pages

Saudi dialect video ads

Regional lifestyle imagery

Creative Content Strategy

Awareness

Highlight unique design and value proposition

Consideration

Feature comparisons and testimonials

Conversion

Test drive offers and financing incentives

Loyalty

Owner community and service benefits

Campaign Results

1.200+ Qualified Leads

Generated in just 45 days

31% Lower CPL

Than industry benchmark

40% Test Drive Requests

High-intent conversion rate

2X Campaign Extensions

Due to exceptional performance

Key Success Factors

Cultural Relevance

Messaging resonated with Saudi automotive preferences

Lead Qualification

Pre-screening questions reduced wasted follow-ups

Dealer Integration

Seamless handoff from digital to showroom experience

Real-Time Optimization

Daily performance analysis to shift budget to top performers

Next Steps

Expand Regional Coverage

Target tier 2 cities with tailored messaging

Enhance Video Content

Develop owner testimonials and feature spotlights

Optimize Conversion Funnel

Reduce steps between lead and test drive

Refine Audience Targeting

Apply first-party data from initial campaign

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