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SAMA Currency Launch: Transforming Saudi's Digital Landscape

Campaign Objectives

Raise Nationwide Awareness

Introduce the redesigned Saudi Riyal across the Kingdom.

Highlight Security Features

Educate the public on advanced anti-counterfeiting measures.

Build Public Trust

Establish confidence in the modernisation of Saudi currency

Strategic Audience Focus

Primary Demographics

Saudi adults 18-55 years

Key Geographical Areas

Riyadh, Jeddah, Dammam, major cities

Digital Behaviour

Mobile-first users & digital natives

YouTube Campaign Approach

High-Impact Video Creatives

Mobile-optimised content with compelling visuals.

Skippable In-Stream Ads

Maximised cost efficiency whilst maintaining impression volume.

Bumper Ads (6-second)

Non-skippable format reinforced key messaging.

Precision Targeting

Demographics and interest-based segmentation for relevance.

Creative Execution

Visual Comparisons

Side-by-side imagery of old and new currency designs.

Security Features

Detailed 3D animations highlighting anti-counterfeiting elements.

Cultural Elements

Emphasis on heritage symbolism within modern design.

Campaign Performance

13.2M Impressions

Total YouTube campaign reach.

5.8M Completed Views

Viewers who watched entire advertisements.

71% View-Through Rate

Versus industry benchmark of 40%.

22% Brand Recall Lift

Based on Google Brand Lift Study.

Key Success Factors

Local Resonance

Saudi dialect videos created authentic connection.

Algorithm Optimisation

DV360 and YouTube Ads Manager maximised performance.

Government Alignment

Leveraged institutional authority to build credibility.

Agile Reporting

Daily analysis enabled real-time creative adjustments.

We replace unreliable wirefreme and expensive agencies for one of the best organized layer.

Receive your design within a few business days, and be updated on the process. Everything you need for a digitally driven brand. Defined proposition. Conceptual realisation. Logo, type, look, feel, tone, movement, content – we’ve got it covered.

Getting your brand message out there. We create dynamic campaign creative that engages audiences, wherever they are most talented. Bring your brand to life, communicate your value proposition with agile setup across creativity.